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A real bad movie, How did it become a hit!!  
January 05, 2006

How did such a bad movie cross hundred days? This is one question which many fans seem to be pondering over these days.

Remember the flick of a top hero, the name of which brings a cricketer to your mind? Well, it was a drag and even the fans wondered how the movie was able to cross hundred. Negotiations with theatre owners helped the movie to have a 100 days run.




Then, we had a hero, the son of a producer. He did a movie recently and it bombed at the box-office miserably and the hero feared for his market. His papa talked to the theatre owners and managed to run it for more than 30 days.

There is a clear nexus between the hero’s family and theatre owners. The hero is bothered about his image while the theatre owner is interested in the rent and a little bit more. The rent in cities is Rs.5000/- per show. If it is three shows, then the revenue is Rs.15,000/- per day. The heroes don't mind paying that extra money to guard or keep up their image. The agreement is that the hero will pay 20 day’s rent in advance. While the movies are shown as per agreement the real strength of the audience is never more than 50. Sometimes bugged by the movie, these audiences also indulge in minor vandalism.

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