We
all have seen Jyothika smile and delight
through the ads she has done for RMKV
silks. ‘Entha Colour Pattum
RMKVla Mattum’ one liner became
quite a rage when it was first aired.
Now it is the reversible silk saree
commercial that has got noticed all
across the state. Everyone seems to
be happy with things. RMKV owners
will be quite happy with the way their
brand is getting publicized, Jyothika
will be happy with the colourful nature
of the ads and of course the money.
The fans of the actress are only too
happy to see their favourite star
as often as possible. The customers
will be happy as long as the product
lives up to expectations.
So,
all is well. Then what is the news
all about? Well, just when things
were looking nice and rosy, there
has been a minor jolt of sorts. We
don’t know whether the RMKV
owners are aware of this. Even if
they were aware of this, they are
sure to categorically deny it. What
happened is that Jyothika bought her
wedding silks at a shop called Tulsi
Silks. Tulsi…What? Well, if
you have not heard that name before
then there is nothing to feel bad
about. Most people haven’t.
We all thought that Jyothika endorsed
RMKV. Now it appears as if either
Jyothika or we have misunderstood
the meaning of the word ‘endorse’.
