Captain might have stepped into politics,
but his commitment to the silver screen
continues with added gusto. What could be
a better propaganda tool than cinema that
has the ability to reach out to such large
numbers? Vijayakanth is completely cashing
in on that aspect with his latest film Dharmapuri.
Huge, imposing posters line city
walls, even though the film is primarily
targeted for C group audiences,
mainly a part of the rural centres.
With Perarasu, who is now known
as the "masala mannan"
in the industry directing the film,
expectations from this film are
The film hit the floors yesterday
in Srirangam, where the introductory
song was shot in front of the temple,
against the backdrop of the magnificent
film is expected to be a youthful love story
and Yuvan Shankar Raja would be the composer.
Pretty rocking stuff, watch out!
With the Panchayat elections in
the offing, Dharmapuri has its message,
intent and target audience in mind
very clearly, as the C centres play
a vital role in deciding the candidates'
Both the Captain and director Perarasu
are banking on this film, the former
for other vested interests and the
latter in the hopes of delivering
a hit and putting together the right
formula to woo the rural audiences.
film is slated for a Deepavali release,
with AM Rathnam as producer and Srikanth
Deva scoring the music.
Unlike his earlier films, this time the
movie is enjoying heavy publicity by way
of gigantic posters with Vijayakanth dressed
as Sudalai Madasamy (a rural deity believed
to protect villages) that is being put up
all over the city, including other parts
of Tamil Nadu. We wish the Captain and Perarasu
all the very best for their latest venture.