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Huge posters of Captain's Dharmapuri in the city!
July 03, 2006
The Captain might have stepped into politics, but his commitment to the silver screen continues with added gusto. What could be a better propaganda tool than cinema that has the ability to reach out to such large numbers? Vijayakanth is completely cashing in on that aspect with his latest film Dharmapuri.

Huge, imposing posters line city walls, even though the film is primarily targeted for C group audiences, mainly a part of the rural centres. With Perarasu, who is now known as the "masala mannan" in the industry directing the film, expectations from this film are huge.

The film hit the floors yesterday in Srirangam, where the introductory song was shot in front of the temple, against the backdrop of the magnificent gopuram.

The film is expected to be a youthful love story and Yuvan Shankar Raja would be the composer. Pretty rocking stuff, watch out!

With the Panchayat elections in the offing, Dharmapuri has its message, intent and target audience in mind very clearly, as the C centres play a vital role in deciding the candidates' fate.

Both the Captain and director Perarasu are banking on this film, the former for other vested interests and the latter in the hopes of delivering a hit and putting together the right formula to woo the rural audiences.

The film is slated for a Deepavali release, with AM Rathnam as producer and Srikanth Deva scoring the music.

Unlike his earlier films, this time the movie is enjoying heavy publicity by way of gigantic posters with Vijayakanth dressed as Sudalai Madasamy (a rural deity believed to protect villages) that is being put up all over the city, including other parts of Tamil Nadu. We wish the Captain and Perarasu all the very best for their latest venture.
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