There is a very interesting common thought prevailing among the Tamil heroes. Make a single movie, get double profit. Vikram, Surya, Simbu, Kamalhassan, not to mention the Superstar all know that they have a maket in Andhra too. Chandramukhi, Anniyan, Ghajini and too an extent Manmadhan have all tasted roaring success in Telugu. This has made these heroes think of Andhra market too when they make films. They therefore are asking the directors to evolve stories with both the areas in mind.

Even the heroines and support actors are selected accordingly. This has put the directors in a quandary. Not all movies or for that matter stories, suit both the industries. A flop in Tamil may be a big hit in Telugu and vice versa. What the directors don’t want is to get into no man’s land. What if they flop in both! The heroes are still intransigent and the directors are treading cautiously in an experimental mode.