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Krrish setting new records at the box-office
July 11, 2006
Krrish, the sequel to the paranormal story, Koi Mil gaya, has surely made its producers laugh all the way to the bank. It has crossed Rs. 100 crores in collections in the first two weeks. It has also overtaken Fanaa, which comes a close second with 90 crores.
Hrithik rosan
The overseas collections from Krissh are expected to net 20-25 crores. Fanaa was made on a smaller budget and had fewer prints, yet it reigned during the opening weeks. However, audiences have proved once again that pure entertainment is what matters in cinema as compared to gut-wrenching drama and dose of patriotism. Krissh has also scored because of savvy marketing and co-branding partnerships. It has tied up with Pantaloon Retail for manufacture and sale of merchandise like dolls, keychains, T-shirts and school bags.
Besides, FMCG majors, HLL and ITC have tied up for soaps and apparel featuring the film’s logo. Also, jewelry major, D’damas would come out with a special line of fashion jewelry titled, Commitment jewelry. All these are expected to boost the bottomline for the film.
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