Did the UK based magazine premeditatedly place the morphed picture of Kushboo in its inaugural issue? The Kushboo episode has shot up the sales of the magazine on the very second week of launch.

Priced at sixty rupees per issue, and that's a high tag in India, they printed eighty thousand copies, with thousand copies to Chennai alone and guess what, all the thousand copies have sold out in Chennai. Paying ten lakh as damages is worth the publicity generated. Maybe the publishers knew of that. Well, that's a colourful take off indeed!