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Lavish sponsors for the Superstars.  
December 20, 2005

Corporate sponsorship of sport is not new. However, companies have realized the mass pull the movies wield over the audience. In order to tap this captive market, marketing whiz kids peddling anything from the humble biscuit or mobile phones to trendy diamond jewelry have come up with the idea of financing film making. As a result, we had makers of Fair and Lovely cream getting fairly wide coverage in the marketing of Ghajini.



We had Vijay’s Sivakasi being sponsored by Vasanth & Co and Chandramukhi benefiting from Tata Indicom. In continuation of this trend, the corporate honchos of six companies including Kingfisher Mineral Water, Dukes biscuits and Reliance Telecom have joined in the Telugu project with superstar Chiranjeevi in the lead. The film is titled Jai Chiranjeeva. All these companies will be prominent in the promos for the film.

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