Corporate sponsorship of sport is not
new. However, companies have realized
the mass pull the movies wield over the
audience. In order to tap this captive
market, marketing whiz kids peddling anything
from the humble biscuit or mobile phones
to trendy diamond jewelry have come up
with the idea of financing film making.
As a result, we had makers of Fair and
Lovely cream getting fairly wide coverage
in the marketing of Ghajini.