Abishek Raaja



Ajith, Vijay


If there is a ‘Tell your biggest lie’ competition conducted, then it would definitely go to the highly creative writers who come up with catchy phrases to exemplify the successful running of films in the theatres.


வெற்றி நடை போடுகிறது- no thronging at theatres


பட்டிதொட்டி எங்கும் Hit- nobody would have possibly heard a single song from the album.


குடும்பங்கள் கொண்டாடும் திரைப்படம்- theatres are still empty


When such baseless endorsements for a mediocre film happen across mediums for promotions, does the rest of the crowd really take the time to go watch it? After a film is made, a team sits on the promotional activities and comes up with creative ideas to make people buy a ticket. But with such outdated concepts, how will the audience bother to enter cinema halls? All that the common public gets to know about a film is through the trailers, paper advertisements and the attractive wall posters.


Apart from the informed audience and film buffs, rest of the crowd will not have a clue about the kind of film releasing every Friday. So such carpet-bombing of film based advertisements need to be attention grabbing, sensible and most of all, genuine. Makers seriously need to consider sticking 100 days poster of a film with a disclaimer saying, pun intended.


Getting the public to choose a film and make them take the seat to enjoy the director’s vision is a laborious task to start with. Though it barely takes a post or a tweet to decide the fate of a film, the audience goes by a protocol to watch a film nowadays. Firstly, will the film interest me by any means? Are my friends ready to accompany me? Does parking cost too much? How much will the snacks cost? After contemplating on these many queries, the individual fixes on watching a movie.


Going to watch a film is as serious as going and supporting your sister’s dance performance. It needs your personal space, mobile-phone deprived attention and punctuality. With such amount of seriousness involved, viewers cannot afford to bump into meaningless pride in the advertisements. Even before encountering the actual film, the commoner takes a call on the quality of the product due to such clichés in the ads.


In today’s scenario, promoting a film is even more critical than actually coming up with a decent film. Best of the ad gurus are hired to project a film among the massively polluted market. Though online social media creates a presence, it is still the posters and hoardings that get maximum attention.


When the medium itself is progressing towards a new wave, why does the poster remain the same? Great products created never need an advertisement. If a film is being widely promoted, then it desperately needs the incoming. It’s high time the makers get stringent with such mundane promotions. Even during the interviews, either the film is unanimously praised or questions having no prominence will be proposed.


Irrespective of the film, we get to see the same set of posters with the age-old template. With millions being spent, a little more brainstorming can bring in completely new ideas that can actually make a passer go straight into the theatre. Unless a revamp happens, these promotional tools are going to be a mere laughter evoking material.  


ஆளே இல்ல கொஞ்சம் வந்து இந்த படத்த பாருங்களேன்

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