Dark complexion is a skin ailment: Popular Indian firm’s ad

An ad published by Baba Ramdev’s Patanjali in the Deccan Chronicle on December 17 states that dark complexion is a skin ailment. The ‘Beauty Cream’ ad reads, “Possesses the benefits of wheat germ oil, turmeric, aloe-vera, and basil etc. which are extremely beneficial for skin ailments like dry skin, dark complexion and wrinkles.” It further goes on to say that the cream gives people the confidence of 100% natural beauty.

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