It has to be the cinema lover's delight. A place that will be just right for those who consider cinema to be more than just entertainment; a complex form of art and a powerful medium. Cinema in its lighter and commercial forms is accessible easily; it is the more serious form that it is hard to come by.
What is most disappointing is that such cinema in spite of its existence remains confined to the restricted environments of film festivals.
Now there is an effort to open up new possibilities for the viewer who cares to explore. Cinema Paradiso, the DVD rental chain has decided to try and popularize cinema that is often and ironically, even inappropriately called alternate cinema. Cinema Paradiso has outlets in Chennai, Coimbatore, Bangalore, Hyderabad and Kolkata. The management of Cinema Paradiso has said that they are committed to launching serious and meaningful cinema along with documentaries. They have set themselves a target of releasing one movie a day on DVD. Considering the vast stores of 'art' cinema that have not found enough patrons, this is not an unrealistic target.
A few days back, Maniratnam, the man who has made the line between commercial and other cinema fade visited Cinema Paradiso and was visibly delighted. He must surely feel encouraged to explore new things in film making, people want to see. As for cinema lovers, it is not a case of (as in John Milton's) Paradise Lost; it has to be Paradise Found.