If you were in Chennai, whether as resident or as visitor, it would be impossible to be not swayed by the temptations of shopping in T. Nagar. There are shops, shops and more shops each more glittering and snazzier than the next. These showrooms mostly textiles and jewelry have also taken over the air waves with aggressive ad campaigns. The most notable trend is that they prefer using film stars over professional models. This can be explained by the fact that Tamilians are awed by movie stars than top notch models.

Sonia Agarwal, Nila, Lakshmi Rai and Reema Sen appear for Saravana Stores, Sada had modeled earlier for Jayachandran Textiles and of course the ravishing Jyothika keep flaunting her 50,000-colour silk sari for RMKV. Hoarding splashed all over the city show these actresses in simply outstanding colors. We hope the high sales pitch created in the wake of their popularity prove fruitful to the establishments.