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WHY THIS PHASE OF TAMIL CINEMA LEADS TO PIRACY!

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Why are good films like 96 and CCV affected now?

Over the last few weeks, we've seen plenty of films with good content releasing back to back.


On September 28, we had Mani Ratnam's Chekka Chivantha Vaanam and Mari Selvaraj's Pariyerum Perumal hitting the theaters. On October 4, Vijay Sethupathi - Trisha starrer 96 released and the very next day, Ratsasan and NOTA came out. While a lot of people considered this as a boon for Tamil Cinema, we got in touch with Rakesh, the owner of Vettri Theater in Chrompet, he gave us a different perspective.
 

He said, "Every film should have a release space of 2 weeks. If a big film like Chekka Chivantha Vaanam is releasing on 28th, then no big film should have released on October 4 / October 5 weekend.


This is because, CCV had really good content and the screens are full. The release of another good film like 96 meant that we had to push CCV to smaller screens and accommodate 96 on the main screen. So instead of performing at their full potential, these films earn only 60% of what they actually can.


Then we also had to accomodate Ratchasan, NOTA and Pariyerum Perumal, which messed up the schedule. In my opinion, every film should have a two week release window. The business space for all films is 10 days. This ensures proper running for all films with good content. It opens up choice for audience, it is beneficiary for distributors, producers and also theatre owners."


"Another peril of such a packed release is the impending doom of piracy. If there are 4 good films releasing in a span of less than 10 days, then the audience will choose to watch only 1 or 2 out of them. He will move towards watching the films through piracy. Very rarely do they wait and watch the film on legal online streaming platforms." quipped Rakesh.