Looks
like the home video market in Tamil
Nadu is just getting lucrative than
ever. Now anyone can own a Tamil movie
in DVD for as less as Rs. 34 and VCD
for Rs. 28. Moser Baer has flooded
the market with DVDs and VCDs of more
than 100 Tamil titles.
Besides, the company is holding discussions to
obtain the rights of more than 7000 titles in
Indian languages.
Though the move is expected to restrain video
piracy in Tamil Nadu, new Tamil releases will
have to wait for a year to be released on DVDs
and VCDs. On the other hand, it is learnt that
with the availability of high-quality illegal
movie downloads on the net, overseas business
of Tamil movies such as Pokkiri, Alwar, and Thamiraparani
is experiencing a sluggish trend. Besides, illegal
CDs of the yet to be released movies such as Paruthi
Veeran and Oram Po are allegedly being sold in
the market as well.
The release of DVDs and VCDs in affordable rates
is expected to boost the home video market in
India. However, only stringent measures to protect
the movies from illegally being available on the
Internet and reducing the waiting period of the
new movies to be released on DVDs will help in
cutting down the piracy rates in Tamil Nadu.
