It is a practice in
the film industry to begin the advance booking
of a film just one week prior to its release.
But Endhiran has broken all barriers and
the advance booking commenced 10 days before
the release date.
The advance booking is on full swing
in several theatres in the Chennai city.
But this is being done only in theatres
and not at the multiplexes. The multiplexes
are, however, booking bulk orders from
their corporate clients.
Endhiran is a big budget film which is
produced by Sun Pictures. The film is
directed by Shankar and has Rajinikanth
and Aishwarya Rai Bachchan in the lead.
