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Rain plays spoilsport for Diwali releases  
November 10, 2005
 
It has been raining heavily since Diwali. For the past two weeks, the continuous rain and floods have forced people to stay indoors. Diwali and Ramzan being festive seasons, witness people spending money on entertainment. But, statistics has shown that of all the Diwali releases, only Vijay’s Sivakasi has taken a bumper opening. Others have not lived up to the hype created
 
vijay
in the media. Distributors and theater owners especially in small towns like Salem and Coimbatore are worried about their returns. They have said that if thin attendance continues, they may end up with heavy losses as they have bought the films by paying huge sums. They also fear that pirated versions will become easily available and people would be content to watch the film staying at home due to the rains. Sivakasi has once again established Vijay’s credentials as a mass hero. The film has all the usual ingredients of a masala film.
 
 
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