In a bid to counter Jio, Bharati Airtel has partnered with Celkon to offer low-cost 4G smartphones at an ‘effective price’ of Rs 1,349. Notably, Reliance-Jio has already announced an Internet-enabled phone for a refundable deposit of Rs 1,500 and Vodafone has partnered with Micromax to launch a 4G smartphone at an ‘effective price’ of Rs 999.
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