Behindwoods' 'Made in Chennai' campaign was launched to bring about awareness among the people about the importance of cleanliness of our city and its rivers. A series of events were organized in the past two months as part of the campaign, which concluded recently with a conclave.

The conclave saw the popular director, Mohan Raja, address the crowd and talk to them about how vital it is to keep our city and rivers clean. He also recollected incidents from his movies, to supplement his speech. He said, "All the youngsters know what we have in our city. But they should also know what we are losing. 

I made Vijay speak the dialogue, 'En oorula mattum dhan Muslim friend illadha Hindu va paaka mudiyadhu', in Velayudham. It is true. You cannot see a Tamilian, without having a friend from another state, say from Kerala, Andhra, or Karnataka. The link between the second and the sixth-page dialogue in Thani Oruvan was about that. I tried to convey, both workers and consumers are the same, in Velaikkaran.

It is all one and we have to work towards the betterment of the society. A single hero, cannot change everything, and that hero will not come for every single time. I already conveyed this message through the theme of Velayudham, and the dialogues of Velaikkaran. 

We all want to participate and do good to the society, but we do not have that clarity. We all would've heard about the history of Cooum. It was a beautiful river, where boats were used as a mode of transport. It was such a beautiful place. We had the most top-class place in the whole world. But, we have lost the beauty of that place. 

We do not know to find the source; to do good things. People want good things to happen immediately, the next moment after they do something. How can that be possible? You will live amidst a dirty place for the past 40 years, and you expect everything to get cleaned, the moment you do something good? Will everything change immediately? Good things always take time. 

If we start to take up initiatives to clean up the Cooum, and the city, we will get the solution, in the next few years. Taking up the initiative and participating is only the most important thing."

'I MADE VIJAY SPEAK THAT DIALOGUE', MOHAN RAJA VIDEO