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Exclusive: The concept of Irandam Ulagam revealed

Jul 03, 2013

The final product of director Selvaraghavan’s ambitious long in the making Irandam Ulagam will be ready soon, with the last leg of post production expected to be over by the end of July. A top official from PVP Cinemas, the producers of the film, has exclusively opened up about the mega budget project to Behindwoods.

The film has supposedly been made on a massive budget of Rs 60 crores, of which Rs 15 crores has been invested on visual effects.

According to our source, Irandam Ulagam is a concept based film like Avatar. Selvaraghavan has come up with a romantic-fantasy, where the lead pair, Arya and Anushka travel to a different world in the second half of the film. These exotic scenes have been shot extensively in Georgia and the makers point out that this film is far from a routine love story.

Visual effects have a major role in the second half. These are currently being handled by a Mumbai based company named Prime Focus. The makers of Irandam Ulagam are looking to release the music in July and the film in August.  

Post Thuppakki, Irandam Ulagam is the most awaited music album of composer Harris Jayaraj. Ramji has been behind the lens and editor Kola Baskar has also been a part of the film. Being a romantic fantasy, art direction is an area of great importance and Kiran has supposedly done wonders in that department.



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