Asin is both business and industry savvy. She started learning Bharath Nattiyam at three and modeling at 14. She has now done more than sixty commercials. Is acting in movies different from acting in commercials? “They are equally challenging. And then, I don’t sponsor products that I am not interested or I don’t use,” the diva says. Asin carries two mobiles—one for movies and the other for commercials. In the tinsel town she is busy in three industries—Tamil, Telugu, Malayalam and Hindi.