with the show set to premier in just a few days, promotion is on in full swing.

All channels of the Star network are carrying promotional bits in which SRK woos the people of India to try and change their lives by answering one simple question, all in his inimitable style. One must admit that he looks stylish enough to carry the show on his shoulders; fitting into the shoes of Amitabh Bacchhan is no easy task. But SRK seems to be doing things his own way.

The final round of promotion has been put in place and is made up of a music video featuring SRK. The music video shot lavishly with lots of style is reminiscent of the ‘Rock’ number shot on Amitabh in Bunty Aur Babli (minus the girls). Funny isn’t it, the way in which everything that SRK does is being compared to something that the Big B did or is doing.

The first few episodes of the show have already been shot and the first contestant was the person who had to leave with his game incomplete at the end off last season. KBC-3 begins on the 22nd and for once the fortunes of this show will be followed keenly not only by the television industry but also by the film industry.