Aadhavan and Vettaikaran: clash of the titans
September 22, 2009

The release of Aadhavan and Vettaikaran seems to have created a ‘clash of the titans’ scenario in Tamil Nadu. Aadhavan is produced by Udhayanidhi Stalin for his Red Giant movies, the distribution rights of which are with Kalaignar TV. Rightly so, Kalaignar TV is leaving no stones unturned in publicizing the movie and the promos have already gone on air.

On the other hand, Vettaikaran, produced by AVM is sold to SUN TV. Given the aggressive marketing strategies adopted by the SUN network in recent times to promote their movies, it’s easy to say that Vettaikaran will enjoy the same privilege. However, SUN hasn’t started airing the promos as yet on air but it won’t be too long until the promos are on.

Speaking of this, more than the performance of the movies at the box office, it would be interesting to watch the belligerent strategies adopted by two major television networks to promote their movies.

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