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Soundarya Rajinikanth’s Ocher
Studios and tennis player Mahesh
Bhupathi’s Globosport has
entered into a joint venture agreement
to focus on the untapped potential
and a relatively new concept to
the South Indian cinema - Celebrity
Management. Apart from helping talented
artistes in managing endorsements,
the venture will also concentrate
in New Media rights of South Indian
celebrities and the South Indian
Film Awards Extravaganza. The awards
will be a tribute to the achievements
of South Indian film artistes and
technicians working on and off the
screen.
In a press release, Soundarya was
quoted as saying, “The South
can boast of some of the biggest
talents in the Indian Film Industry.
Recognizing talent is as important
as sustaining it. I am very excited
about our association with Mahesh
Bhupathi and this Joint Venture.”
According to Mahesh Bhupathi, “It
is great to be involved with the
South that is often considered to
be the Mecca of Indian cinema.”
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