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Gillette has introduced the new
Gillette Mach 3 at Rs. 125 per pack.
To coincide with the launch, the
Shave India Movement was also inaugurated
by the Women Against Lazy Stubble
(W.A.L.S). Popular actress Monica
has joined a band of young women
who are against men sporting stubble.
According to a press release:
The message that WALS intends to
spread to men across the country
is three fold:
1. Till men don’t shave, they
will not co-operate with them.
2. Now that the comfort of Gillette
Mach 3 is affordable, there are
no more excuses for not shaving.
3. If men don’t shave, they
shouldn’t expect women to
groom themselves either.
Monica on joining WALS said, “Yes!!
Grooming includes several things
like well-maintained hair, clean
nails etc… But you have to
start somewhere… If men can’t
spend a mere 5 minutes to shave,
then will they do anything else?
Companies like Gillette constantly
innovates their products to offer
men a close and comfortable shave,
making it easy for them and at an
affordable rate. There are no more
excuses for men’s lazy behavior.”
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