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Spinz Black Magic, a new deodorant
with a strong musky flavor, has
been launched by CavinKare. The
main attraction, apart from the
flavor, is the new package. According
to Mr. Vineet Trakroo, VP (Marketing),
Personal Care, “Spinz has
undergone a transformation in the
past year and is coming closer to
youth with its new packaging and
youth focus. There is a need for
strong fragrances amongst women,
and hence the launch of Spinz Black
Magic. This is the beginning of
a range of products designed for
the active youth.”
Spinz brand ambassador and film
star Genelia said, “Spinz
is a trendy youth brand, and the
brand spirit is like me of being
the ‘Unstoppable’. Today,
youth are obsessed with grooming
and it is not just about looking
good but also about smelling great.
Their active lifestyle makes them
desire for stronger fragrances that
last longer. When the brand team
approached me with the new fragrance
and packaging for Spinz Black Magic,
I felt the packaging is trendy,
stylish, and very attractive and
the fragrance has a beautiful blend
of strong musky floral notes. I
am confident this would be among
the fastest moving Spinz Deo variants.”
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