Genelia the unstoppable
November 11, 2009

Spinz Black Magic, a new deodorant with a strong musky flavor, has been launched by CavinKare. The main attraction, apart from the flavor, is the new package. According to Mr. Vineet Trakroo, VP (Marketing), Personal Care, “Spinz has undergone a transformation in the past year and is coming closer to youth with its new packaging and youth focus. There is a need for strong fragrances amongst women, and hence the launch of Spinz Black Magic. This is the beginning of a range of products designed for the active youth.”

Spinz brand ambassador and film star Genelia said, “Spinz is a trendy youth brand, and the brand spirit is like me of being the ‘Unstoppable’. Today, youth are obsessed with grooming and it is not just about looking good but also about smelling great. Their active lifestyle makes them desire for stronger fragrances that last longer. When the brand team approached me with the new fragrance and packaging for Spinz Black Magic, I felt the packaging is trendy, stylish, and very attractive and the fragrance has a beautiful blend of strong musky floral notes. I am confident this would be among the fastest moving Spinz Deo variants.”

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