| Namitha
the omnipotent and the omnipresent |
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The
diary of Namitha may not be packed
with call sheets for films but the
media is never short of news about
her. It may be as insignificant and
trivial as Namitha brushing her teeth
every morning to Namitha opening her
eyes daily when she gets up. This
condition of media can be termed as
‘Namitha sick’ or ‘Namitha
possessed’. |
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Both the vernacular media as
well as the English media is
obsessed with this latest syndrome.
She has become something like
a permanent quotient or a constant
who figures in the covers of
the magazine or inside with
some inconsequential news.
The entire media both the print
and the visual should owe a
thing or two to this voluptuous
Gujarati beauty. Even the prestigious
and the most popular newspaper
‘The Hindu’ also
seems to be bitten by Namitha
bug. In the past two months,
there were articles in this
daily about the weight loss
programme of Namitha and its
modalities.
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Then,
there was SS channel, which came out
with ‘Anything for Namitha’
wherein many youth considered this
to be of national importance and participated
just to spend an evening with her.
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Then the other day the media
went berserk with the news about
Namitha inaugurating a toilet
facility in a fishing hamlet.
To the media, it is immaterial
if she inaugurates a diamond
jewellery shop or a baby clothes
shop. If it is Namitha, one
exclusive column is allocated.
Even a globally important issue
can wait for a day. When there
is nothing to write, then spice
up the columns with Namitha.
That is the rule of the day.
As long as the circulation increases,
no one cares. |
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Some
time back, it was Simran the media
was focusing all their attention on.
Now Namitha can boast herself to have
taken her position in this regard.
She has become the bread, butter,
jam or rather the idli sambar of Tamil
Nadu. For now, this intelligent lady
also seems to be going along with
the tide, enjoying all the adulation
that she is receiving and capitalizing
as much as possible as the life span
of an actress in the tinsel town is
very brief. Let us see how long this
continues. Till then, it is Namitha,
Namitha all the way…. |
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| Source
: sambharmafia.blogspot.com |
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