hit? Hold your tongue! – A New Success
heroes - from icons to cameo artistes -
seem to follow a new mantra—that of
silence. Gone is the eagerness to give out
sound bytes to news-hungry reporters. The
guys have become subdued and prefer a ‘keep
quiet’ approach. Well, let’s
see how some of these top guys have steered
away from going overdrive on PR strategies.
– thy silence is golden!
Rajinikanth has never been flamboyant in
the media. His words are measured but they
pack enough punch without sounding arrogant.
Baba bombed because of media hype and hoopla
and the superstar knew that. When the media
wrote his career off following Baba’s
flop he kept his cool. This time around
while working in Chandramukhi he kept a
low profile and soft pedaled on publicity.
However, at the audio release of the film,
he made a pointed reference to all those
who thought he was finished. “They
think that I’m like an elephant, ponderous
and cumbersome. No, I am not like an elephant.
I’m like a racehorse, swift,”
the superstar said, speaking in an idiom
typical of his Tamil. But, what hard-hitting
words? Man, Chandramukhi became a thunderous
hit. Yet, on the silver jubilee celebrations
of the film, he did not speak much about
himself, but spoke at length about his beliefs
and showered praise on every member of the
crew. Even for his forthcoming film, Sivaji,
he prefers to keep mum. While millions of
his fans worldwide watch eagerly about what
Thalaivar would say, he only replies with
his trademark smile and wave.
Kamal too, now tight lipped
Kamalhassan too has always had a yo-yoing
relationship with the media. While he is
acknowledged as a master craftsman in cinema,
his often-unorthodox views on issues have
created a stir in the audience. Of late,
he has been focusing on experimentation
and innovation to scale greater heights
in his cinematic pursuits. He has not let
out many details of his forthcoming film,
Vaettaiyaadu Vilaiyaadu, although it has
made news for all the wrong reasons. At
all the media conferences regarding the
film, it was Director Gautham who spoke
and not Kamal. Earlier at a New Year Party
thrown by Kamal the media was conspicuous
by their absence.
– had his experience.
Vijay, the darling of the masses too had
his difficult days. After a string of flops,
he had to hold himself, restrain from baits
of the press, give a super hit in Thirumalai
and prove himself. Even after the success
of the movie, he was cautious towards the
media. It is only after his chartbuster
’Ghilli’ that he started cultivating
a mass image. The hitherto reticent hero
has been mingling freely with his fans in
programs aired on festive occasions like
Deepavali and Pongal. He writes memoirs
in magazines and gives interviews.
Ajith – learning the hard way
For Ultimate Star Ajith, his famous (or
notorious?) quotes in his spat with another
top hero or his take on the superstar Rajinikanth
were definitely not in good taste. Suddenly,
he lost his magical touch after a series
of flops. Then, he restrained himself and
focused only on performance. He also decided
to give himself a thorough makeover. He
stopped giving interviews and his interaction
with the media persons was limited to a
smile or a wave. He seemed to say, “Hey
guys, lemme give a big hit before I speak!”
The result is there for everyone to see.
A trim and fit Ajith looks dashing in Paramasivan,
which has had a good opening at Pongal this
year. It has established his reputation
as a bankable star and aroused interest
on his other projects, Godfather and Tirupathi.
The latter is for the big banner, AVM but
Ajith is still quite composed whenever he
is approached for comment. Two days back
at a media conference though upbeat after
the marginal success of Paramasivan, Ajith
was reticent. He seems to have learnt the
lesson, albeit the painful way.
and Surya - the easy guys!!
Chiyaan Vikram is a hit with the media because
of his easy and accessible style of interaction.
He does not carry an air of superiority.
It could be because he has reached the top
after prolonged struggle and he never sounds
haughty. Actor Surya too is known for the
way he carries himself during interviews
in press as well as in television. He seems
to be totally relaxed and at home. But off
late his special programs on festival days
have a sense of going overboard. The pundits
show a sign of caution.
Simbu & Dhanush – still the crawlers.
The Gen Y heroes, Simbu and Dhanush are
vocal depending on which side of success
they are in. Simbu, a regular in the media
hit-list, is still to learn the tricks of
the trade, while Dhanush consciously keeps
a low profile because of an empty cupboard.
Film actors are looked upon a lot and the
fans keenly watch whatever they do or say.
But, ultimately it is only good performances
which convince the moviegoer who should feel
that he has got his money’s worth. Only
such satisfaction can cement a hero’s
standing in the industry. This valuable lesson
has been learnt well by our artistes –
some easily and some painfully.