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B’day in Rajini Express for the superstar!  
December 06, 2005
 
Superstar Rajinikanth’s birthday falls on December 12. In order to give more visibility to the important date, Vijay TV and Saravana Stores have come up with a novel promotion campaign.
 
Rajinikanth
In a mobile van named Rajini Express, there would be four men donning the different roles that Rajinikanth has played. They would try to perform live as closely as the great star’s portrayal. Besides, anyone who wants to wish Rajini a happy birthday could write it down and hand it over to the people in the van. These wishes would be collected and given to the great man on his birthday.

 
 
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