This was not expected, especially after the
biggie got off to a great start. Everyone
thought that the big one would go great guns
while the meek competitor will have to be
content with a few good reviews and a select
audience enough to recover cost. But that
is not how things have turned out to be, one
week into the race at the box office. Looks
like the hare and turtle story is set to repeat
Shootout at Lokhandwala took a fabulous opening at almost
all places while Cheeni Kum was well received by niche
audiences. However at the end of the first week, things
have shaken up and Cheeni Kum has emerged as the new frontrunner
at the box office. The trend is very evident in the UK
and the US where Shootout has seen a very sharp decline
whereas Cheeni Kum has gone from strength to strength.
It is now comfortably placed much ahead of Shootout in
the movie ratings. Looks like the 'sugar free romance'
will get the better of the story 'based on true rumors'.
In a disappointing development for the trade, the much
expected and hyped 'Fool and Final' has received a cold
reception at the box office. After a decent first day,
the poor word of mouth has pulled down the movie in spite
of the presence of a galaxy of stars. Trade pundits are
of the opinion that the aggressive marketing tactics adopted
by Feroze Nadiadwala might just see the film break even.