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Panjamirdam, a photo and Holy ash
By Behindwoods News Bureau.
June 04, 2007
The drive to do things very differently and stand out tall among contemporaries can well be perceived in Kollywood where creativity and imagination will be in its top form right from the manner in which the invitation card is designed. Recent examples are Muni and Sakkarakatti. In Muni, the invitation itself was in a talisman form which aroused a lot of curiosity among the onlookers.
Bharath

On the other hand, Sakkarakatti where Bhagyaraj's son Shanthanu, is making an entry into Kollywood, a sugar cube was attached to every invitation to symbolically represent the title of the film.

Now for Bharath’s film Palani to be directed by Perarasu, it is reported that every invitation is accompanied by Panjamirdam, holy ash and Lord Muruga’s picture. While talking about this novel concept director says, “As the film’s tagline is commercial Panjamirdam, we decided to hand out the invitation along with holy ash, panjamirdam and Murugan’s photo”. Perarasu also revealed that Palani is the name of the hero Bharath in the film and the story is also set in Palani. A newcomer by name Kaajal Agarwal will play the heroine role in the film which is commencing on the 10th of this month.
 
 
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