Big banners, Big movies playing havoc with schedules
By Behindwoods News
April 10, 2007
Big banners and big movies have always got in the way of small movies and success, no matter how good they are. This is not the case only with the south; as we speak of the playing field being cleared in a hurry for Sivaji, a similar if not identical situation is opening up in Bollywood.
Last week we had reported about the official start of Bollywood's summer with the music release of Ta Ra Rum Pum. The film is scheduled to release on the 27th of April and courtesy it's star cast ( Saif Ali Khan, Rani Mukherjee), it's big banner (Yashraj Films) and some colorful promotions, some films have backed out of release.
The first is Ek Chalis Ki Last Local which was originally planned for the 20th, but then the producer felt that seven days would be too short a time for the film to garner good enough word of mouth by which time Ta Ra Rum Pum would have occupied multiplexes all over leaving the small but good film high and dry. So, the producer has decided to wait until the fever pitch of Ta Ra Rum Pum dies down; which will be a good three weeks. But then, Metro- the Anurag Basu directed multi starrer (Shilpa Shetty, Shiney Ahuja, Kangana Ranaut) is slated for May 11th. Problems aplenty for small films and producers because once into the middle of May there will be no breathing space even for the big banner films; such is the rush of summer releases. So, release strategists will have to work overtime to try and work around this. But there is hope, in the form of a Psalm from the Holy Bible: 'Blessed are the meek for they will inherit the earth'.
Well, the meek might inherit the earth, but it is the mighty who inherit the box office.