Auraa Cinemas known for distributing films like Saithan, Iru Mugan and Devi will step into production with their first venture starring Veera of Nadunisi Naaygal fame. 

The latest is that, this film to be directed by Avinaash Hariharan has been titled as “Arasiyalla Idhellam Saadharnamappa”. The film's shoot has begun today (24th Feb) with a Pooja in Alwarpet. In short, it has been referred to as #AIS in Twitter and Gautham Menon has released a very innovatively shot promo video for this project in social media just now.

Post Gautham Menon’s announcement, Auraa Cinemas official Twitter handle thanked him with the words “Happy stepping into our 1st Project, announcing it through u is a true blessing. Thank u Sir.”

*Tweet is not spell checked