Ikea offers discounts if pregnant women pee on their ad

Swedish retailer Ikea has adapted to an innovative advertisement strategy in which the company offers discounts to women who test positive on pregnancy tests. Ikea offers pregnant women a discount on a new crib. In the advertisement published in popular Swedish women’s magazine Amelia, they have embedded the test which uses the same kind of technology used in standard pregnancy-test kits available in pharmacies, say reports.

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