Not to mention the novel idea of the movie launch
invitation embedded with an LCD screen that displays
the teaser trailer of Kanthaswamy.
As a prelude to the movie launch, Kanthaswamy’s
headline grabber invitation launch was held in
Satyam theatre, Chennai today evening. The invitation,
rumored to have costed Rs. 15,000/-, was officially
launched in the event. Vikram, Devisriprasad,
Susi Ganesan, Kalaipuli Dhanu, and cinematographer
Ekambaram were present.
A teaser trailer that ran for 8 minutes, specially
shot for 4 days, was also screened as a part of
the event. Vikram was spotted in three different
makeovers, with a Kato Mask, as a Swamiji, and
as an elderly woman. Besides, scenes including
Vikram and Shriya were shot stylishly on par with
Hollywood movies. The impressive trailer sure
brought a few jaws down at the event.
Kanthaswamy will go on the floors officially on
September 23, 2007. The expensive invitations
are expected to be distributed for the occasion.