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It is not surprising that you
rope in a big name to promote
a big brand. Reliance, the darling
of small investors in India
is a story of the dreams and
vision of its founder, Dhirubhai
Ambani. He galvanized the entrepreneurial
spirit into the Indian psyche.
Now, his son, Anil Ambani who
has floated a new corporate
group called the Anil Dhirubai
Ambani Group (ADAG) unveiled
the group’s new logo on
Sunday. He also announced that
the darling of ad gurus in India,
Amitabh Bachan would appear
as the media image for the corporate
group. |
