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Maddy emphasizes on environment issue
By Behindwoods News Bureau.
December 26, 2007
International Tamil Film Academy in association with Seventh Channel Communications is conducting a four day film festival on environment issues which commenced in the Film Chambers yesterday. Film star Madhavan spoke on the occasion reiterating the need of the hour to bring out social awareness films which will make a positive impact on the society.
Madhavan
He said, “I was initially afraid to act in non-commercial films for I feared that it may bring in losses to the producer. However after Evano Oruvan, the urge to do something to the society that I belong has increased manifold and I decided to co-produce the film. I am not concerned if a film does not perform well commercially, but as a responsible citizen, I would continue to act in films which discuss about environment issues.”

He also went on to add that everybody should see these films on environment. “If we are not concerned about the environment today, it is certain to hit back at a later stage with extra vengeance. The event was attended by singer Chinmayee, seventh channel Manikkam Narayanan, Saminathan from Pyramid Saimira and Dr Rubini Selvanadan.

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