Multiplex culture has also aided this positive trend which is an encouraging sign.

Now in this line, Ananda Vikatan , the Tamil weekly magazine which has been visiting the houses of millions of Tamilians every week, has also joined with a plan to produce a film. To zero in on the right talent, they have announced a test to choose the right director. The candidates will be given a 1000 feet film roll and a concept and they are expected to churn out a short film out of this. The director of the best entry will be roped in to their mega project which is their feature film. It has been reported that two talents have already been short listed in this process. One is Ananda Krishnan, assistant of Kreedom Vijay and the other one is S A Chandrashekar’s assistant Rajesh.