Surely, director-turned-hero Cheran seems disgruntled with Malaysian distributors who, is his views, care more for masala film and the money that it generates than real quality films. This is a damning view from a director who is someone in the industry. Cheran, who was in Kuala Lumpur recently to launch the CD of Bharathi Kannamma, said: “There is no honesty amongst distributors. This is further compounded by VCD/DVD piracy.” He added that from now on he would distribute his films himself for the distributors want the film for a pittance. Of course, Cheran did find it difficult to come across a theatre that would screen films with no star value. Cheran’s pain was evident when he said: “Malaysians seem to give more importance to stars than to the quality of films.”