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Saroja - Next only to Dasavatharam!
September10, 2008
Saroja is doing really good in Chennai and other major cities of Tamilnadu.

One more place where it is doing good is in the continent of North America. The movie has been released in both USA and Canada. A smash hit in Chicago and Bay Area, it has recorded 80% collection in Texas too. Rain has played a bit of a
Saroja

dampener in New Jersey. But still the collection has been very encouraging.

Talking to Behindwoods, one of the exhibitors mentioned, "This movie would go onto to make profits next only to Dasavatharam in the US. The cost per print has been very well placed. Though Kuselan and Kuruvi did bring in lot of people in the first week, both those movies were very highly priced for the exhibitors to make money". Few centres in the US have been handed over to exhibitors at a very marginal price by the distributors Pyramid Saimira Entertainment America as a compensation for Kuselan.

The biggest surprise factor is that the movie has not had enough publicity in US. The word of the mouth has been playing a key role. The other factor which has immensely helped the movie is brand Venkat Prabhu. Venkat Prabhu's earlier movie Chennai 600028 is much respected among Tamil Cinema fans in the US. Though Chennai 600028 was never released in US, it was one of the most sought after DVDs among the Tamil public. Saroja seems to be now compensating Chennai 600028 not making to the American screens.

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