It is already known that the company, planning
to expand its business further, is venturing
into producing Tamil films and will begin
with Rajinikanth starrer Robot (Endhiran),
directed by Shankar.
Sameer Rao, Senior Vice-President, Strategic
Planning & Commercial, Star India Pvt.
Ltd said, "It gives us immense pleasure
to associate ourselves with a globally acclaimed
studio of Hindi Cinema, Eros International.
For us it's a commencement of a long lasting
relationship which we would like to extend
with the licensing of many more blockbusters
going forward."
Pranab Kapadia, President – Distribution,
Eros International, said, "This is
just the beginning of a great relationship
between Eros and Star, which are both leading
players in the Indian entertainment domain.
We look forward to working together more
closely. According to PWC, the television
sector in India is growing at over 22% CAGR
and is slated to be worth over US$15 billion
by 2012. With over 50% of programming content
of Indian television networks being film
based, Eros expects to see significant growth
in TV syndication."
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