Kollywood
Super Star Chiyaan Vikram has signed with Manappuram
General Finance and Leasing Ltd as their Brand
Ambassador for Tamil Nadu. Vikram is the most
credible, marketable and hugely popular film
star not only in Tamil Nadu but across the globe
where south Indians, especially Tamils live.
V P Nandakumar, Chairman, Manappuram Finance
said. “It is an honor to welcome “Chiyaan”
Vikram to help promote Manappuram in Tamil Nadu”.
Manappuram Finance is the first NBFC in Kerala
to get a short term rating of A1+ from ICRA
and a long term rating of LA+ from ICRA for
its working capital limit of Rs. 6 billion under
BASEL II norms.”
Manappuram Finance has over 1,080 branches across
15 states. "Gold is the rural credit card
especially for millions of people who are working
in the informal economy,'' said “Chiyaan”
Vikram adding that he was delighted to be part
of the Manappuram Family as their brand ambassador.
A new regional approach to marketing of products
will be made with more focus on regional communication
strategy. To expand its business footprints
in various states, Manappuram Finance is currently
in the process of signing up well known celebrities
across India to be the face of Manappuram Brand,
according to Mr. I. Unnikrishnan, Managing Director,
Manappuram Finance.
He also added that, in Tamil Nadu “Chiyaan”
Vikram will join super stars namely, Mohan Lal
In Kerala, Puneet Rajakumar in Karnataka, and
Victor Venkatesh in Andhra Pradesh to endorse
its various products in South of India. |
