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The trailer launch of Aayirathil
Oruvan was held today at Sathyam
Cineplex in a star studded function.
The long awaited movie is finally
arriving for Pongal 2010. At the
event, Producers’ Council
Chairman Ramanarayanan and Kamal
Haasan released the trailer which
was received by Suriya.
Speaking at the function, a visibly
relieved Selvaraghavan said all
about the difficulties that he had
to face while filming Aayirathil
Oruvan. He said that no one should
compare Tamil films to Hollywood.
The Tamil industry has the potential
and resources to produce high quality
films and we must be aiming to create
an individuality of our own instead
of comparing ourselves to western
counterparts. He said that 22 departments
were involved in making Aayirathil
Oruva happen and it was indeed a
big task to coordinate all of them.
He made a request to Kamal Haasan
and other such big names and veterans
in the industry to sow the seeds
for the development of the necessary
departments of film making. Speaking
further about the film he said that
the Aayirathil Oruvan experience
has converted him from an atheist
to a believer. There is a character
in the movie which resembles Lord
Shiva and he said that it is perhaps
this divine power that helped him
complete such a big undertaking.
He further added that every unit
member of the movie was like a God
to him. He also added that ideas
and interesting concepts are not
an issue for him, he has quite a
few of them. But, the practical
difficulties of making them into
films are considerable. Moving on
to his next film that stars Vikram,
he said that this one too requires
extensive graphics work. He had
already approached a firm in Mumbai
for the same and they reportedly
quoted an unprecedented 120 crores
as the budget. He returned disillusioned
only to find that technicians in
the Tamil industry were willing
to complete the same at around 50
lakhs. He said that this incident
convinced him that the Tamil industry
has the best people to work with.
It is perhaps the lack of confidence
that is holding everyone back.
Kamal was of the same opinion as
Selvaraghavan. He said that the
term Kollywood was too limiting,
it should be referred only as Tamil
cinema and there must be a constant
effort to produce high quality films.
He also agreed with Selvaraghavan
on the matter of developing departments
of film making. He said that on
that day, he had understood the
perfect example of what ‘word
of mouth’ actually meant.
After the trailer was screened,
Suriya had leant over to him and
said that two years or even more
are absolutely justified while making
such a quality film. This was not
the patronizing comment of an elder
brother about his sibling’s
effort but it was genuine appreciation.
Suriya was profuse in his praise
for Karthi. He said that his younger
brother was scaling peaks that he
himself had taken a long time to
do. Right from the first film, Karthi
has been setting benchmarks and
now he is growing even bigger than
me by the day. ‘Karthi is
practically dwarfing me’,
he said with a smile.
The trailer and two songs were
screened at the function. Astounding
is perhaps pretty mild an adjective
to describe what was shown. It was
quite a sight, a visual treat, a
spectacle in all respects. As Selvaraghavan
had said, all departments seem to
have been well coordinated; in fact
it would not be wrong to say that
they were in perfect sync. Especially,
the direction, camera (Ramji) and
music (G.V. Prakash) are in absolute
harmony. The special effects on
display too were spellbinding (they
have been done by Prime Focus).
T. Santhanam’s art too seems
top notch in whatever little was
on display. Even the costumes (Erum
Ali), in the songs, stand apart
from the ordinary. The cast too
seems to have done a wonderful job.
Karthi is all élan and ease
in his role while Reema Sen seems
to have come up with one of the
best in her career. She looks simply
superb in the songs, same with Andrea.
Reema’s dance moves are sure
to be a hit. Parthiban’s role
was a bit shrouded, but it is clear
that he has something special in
this movie.
The only thing that could not be
predicted even after all this was
the genre of the movie. It has element
of fantasy, no doubt. But, it seems
to have everything else too. The
lead characters are seen rummaging
through the ruins of an ancient
dynasty, sleeping in a desert, fighting
tribals etc… One can find
out fully only when the movie hits
theaters. All said and done, Aayirathil
Oruvan seems to be one that will
be worth the wait and the effort.
It is surely one of the biggest
efforts taken in Tamil cinema. If
the output has matched the effort,
then we are surely going to see
history being created at the box
office. Let’s wait and see
if this movie will truly be the
‘Aayirathil Oruvan’
of Tamil cinema.
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