Kuruvi’s low profile launch!

Kuruvi’s audio launch was held today at the Little Flower Convent in Chennai sans the usual fanfare despite the buzz surrounding the movie. The low key affair, held in the school for hearing and speech impaired, witnessed minimal star participation.

As a novel attempt, the audio was

released to senior journalists from renowned dailies like Daily Thanthi and The Hindu. Gangadaran from Daily Thanthi and S.R. Ashokkumar from The Hindu released the album to the students of the academy. Representatives from other media houses like Sun TV also participated in the event. Vijay and Sangeetha, Vikram, Vishal, Trisha, producer Udhayanithi and his wife, and director Dharani are the other celebrities spotted at the event.

Addressing the gathering, director Dharani revealed that he has reason to hold the event in a school for physically challenged. “Once, I met with an accident and was immobile for a few months. That was when I realized how tough it was to lead the life of a physically challenged person,” he reminisced.

Dharani also declared that Kuruvi has every aspect to woo the audience. Kuruvi is scored by Vidyasagar and is slated for a May release.