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A singer bashes up three action heroes
By Behindwoods News Bureau.
July 03, 2007
It is the biggest surprise of the year. A virtual nobody from nowhere has come out of the blue and landed the knockout punch to the ones who have specialized in flooring opponents on screen for a long long time. Himesh Reshammiya gave Bollywood its biggest shock of 2007 (good or bad only time will tell) when his maiden movie Aap Ka Suroor released in theaters on Friday.
Aap Ka Suroor
Releasing alongside were heavyweights like Aawarapan being aggressively promoted by the Bhatt's and the Deol family's dream project Apne which had all three Deols on screen for the first time in a power packed movie. In a reversal of roles, the punters are getting punched big time on their noses as Aap Ka Suroor took this year's biggest opening.

It is like a featherweight category boxer knocking out a heavyweight in the first round. Himesh Reshammiya's movie's opening is being compared to the one that Kkrish received the same time last year (90-95%). This is compared to the 40-50% starts that Apne has got off to and a slightly lower one that Aawarapan has managed. What caused this Himesh mania is a puzzle. Maybe his bad boy image… the guy who never smiles countenance and the constantly cap wearing persona had added enough mystery to the character to draw people into theaters to see what this movie is all about. And it is not just the opening that has been good. Even the word of mouth is pretty positive and looks like Aap Ka Suroor will end up being the most profitable (when compared to budget) mid year movie of 2007.

Although Aap Ka Suroor has managed to get the head start, the other two who released along side have not done too badly either. Apne is carrying extremely positive reports, especially about the action loaded second half with Sunny's boxing match (Rocky style) being the highlight. Aawarapan has got some attention courtesy Emraan Hashmi's new bearded long hair look and a different story. However it may find difficult to sustain at the box office due to the heavy competition.

So that's the verdict. Aap Ka Suroor has got in front (imagine Bangladesh winning the cricket world cup), Apne is not too bad (sure to do great business in Sunny Deol's stronghold- interiors of North India) and Aawarapan might break even (it released in Pakistan too).

And just for the record - Himesh Reshammiya had requested the Deols to postpone the release of their movie to allow Aap Ka Suroor to do some business at the box office. The Deols refused- they might be regretting now (but that is uncharacteristic of Punjab's puttars, they stand by their decisions).
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