Veteran actress and the chairperson of the Central Board of Film Certification, Sharmila Tagore says that it is not enough that the International Film Festival of India has a permanent venue but it should have a better face to promote it. She was quoted as saying, “International film festivals need a face to raise its profile. Bureaucrats get transferred whereas prominent film personalities are a continuity.”

The actress adds that it should not necessarily be a Bollywood film personality. Sharmila also rues that the IFFI has become more ‘Bollywood centric’ in the recent years and called upon to diversify it.