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Why good films must get a better deal?
By Behindwoods News Bureau.
August 10, 2007
Good movies, that means movies that are made for the mind and intellect as much as for the senses always sink at the box office. If it deals with history, religion, social practices and other themes that are connected to our lives intimately there will surely be no takers. Say what one may about multiplexes, film festivals and other medium, the truth is that such movies hardly ever reach the masses.
Blue Umbrella
Well, the reason being that such movies never have the visibility factor to help it get the initial. Not because they are not well promoted but because they come along with entertainers that are far better publicized. One can really hold nothing against these mass entertainers, we all enjoy them and the promotion that they get is all part of business strategy. But the sad part in all this is that the small but extremely well made film has no chance.

Just last week was a classic example of Gandhi My Father being drowned in the face of Cash though the latter is reportedly drowning fast. This week things are set to happen the same way. Chak De India is coming and naturally all eyes are on this biggie. Then the focus is on Sunny Deol's Kaafila. But what large sections of the average moviegoer might not know is that another film named The Blue Umbrella, starring Pankaj Kapoor is releasing alongside the two biggies. Hailed as the most sensitive and well-made movie of the year it is sure to be blown away (this is not pessimism) in the Chak De storm. If only the movie had got a better release, at least a few thousands would have watched it. The producer would certainly have his own reasons for opting Aug 10 as the release date. Even otherwise in Bollywood one cannot hide from big releases, they happen every Friday. Kollywood seems a bit luckier in this respect; the recent release of Pallikoodam was timed quite well giving it enough time to earn the respect of the masses.
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