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Why good films must get a better deal? |
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| By Behindwoods
News Bureau. |
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August 10, 2007 |
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Good movies, that means movies that
are made for the mind and intellect
as much as for the senses always sink
at the box office. If it deals with
history, religion, social practices
and other themes that are connected
to our lives intimately there will surely
be no takers. Say what one may about
multiplexes, film festivals and other
medium, the truth is that such movies
hardly ever reach the masses.
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Well, the reason being that such movies never have
the visibility factor to help it get the initial.
Not because they are not well promoted but because
they come along with entertainers that are far better
publicized. One can really hold nothing against
these mass entertainers, we all enjoy them and the
promotion that they get is all part of business
strategy. But the sad part in all this is that the
small but extremely well made film has no chance.
Just last week was a classic example of Gandhi My
Father being drowned in the face of Cash though
the latter is reportedly drowning fast. This week
things are set to happen the same way. Chak De India
is coming and naturally all eyes are on this biggie.
Then the focus is on Sunny Deol's Kaafila. But what
large sections of the average moviegoer might not
know is that another film named The Blue Umbrella,
starring Pankaj Kapoor is releasing alongside the
two biggies. Hailed as the most sensitive and well-made
movie of the year it is sure to be blown away (this
is not pessimism) in the Chak De storm. If only
the movie had got a better release, at least a few
thousands would have watched it. The producer would
certainly have his own reasons for opting Aug 10
as the release date. Even otherwise in Bollywood
one cannot hide from big releases, they happen every
Friday. Kollywood seems a bit luckier in this respect;
the recent release of Pallikoodam was timed quite
well giving it enough time to earn the respect of
the masses. |
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| Everything about Tamil movies,
Tamil Actors, Tamil Actresses, Tamil Cinema & Kollywood |
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