Aruvi by Somasekar Boopathy (Behance)
ARUVI BY SOMASEKAR BOOPATHY (BEHANCE)

Arun Prabhu’s portrayal of a radical and free spirited woman with an unpredictable nature resonated really well even in the film’s posters (one of them shows Aruvi as a goddess carrying a machine gun) rendering a post-modernist feel that can challenge some premeditated notions.The film inserts its major plot points within the poster (the spinning bottle is recurrently shown) in a very perfunctory manner, like easter eggs. Flora and orchids are a recurring element in the designs.

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