Actor Vijay Sethupathi has been signed as the brand ambassador of a popular brand and has used his remuneration to help an important social cause. He has announced that a part of his earnings from the ad campaigns, worth a whopping Rs. 50 lakh, will go towards funding the education of the needy.

In his announcement, the actor said, "Ariyallur is the most backward district when it comes to education and infrastructure. There are 774 Anganvadis in the district, for which an amount of Rs 5,000 will be donated per campus. Another share will be donated to 10 blind schools, 11 Schools for the Deaf from Tamil Nadu; Rs 50,000 for each campus. A total amount of Rs 49,20,000/- will be donated to the government of Tamil Nadu. The funds will be distributed to the above-mentioned institutions via the State government. The amount will be donated to the government in memory of late Anitha, the student from Ariyalur district, a victim to the NEET exam issue.”