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Madurai turning out to be a base for success?

Seemaraja is Sivakarthikeyan's upcoming film that is set for a release on Vinayakar Chathurthi which fallls on September 13. The film has Samantha as the female lead and Soori plays an important role too. It is directed by Ponram of Rajini Murugan and Varuthapadatha Vaalibar Sangam fame. The music is composed by D. Imman and Balasubramaniem handles the lens for this rural flick.

Yesterday, the audio launch and the teaser launch of this film took place in a grand manner in Madurai. This has become a norm for top stars to organise an event in Madurai in order to have a better reach in Southern parts of Tamil Nadu. Kamal Haasan launching his party, releasing the audio of Vishwaroopam. Vijay's Velayudham Audio was launched in Madurai while Kamal also held an event during the release of Virumandi, at Madurai. 

This could be one of the reasons why Seemaraja audio and teaser launch took place in Madurai. The film is produced by RD Raja under the banner 24AM Studios. They had previously collaborated for Remo and Velaikkaran, directed by Bhakiyaraj Kannan and Mohan Raja respectively.