A novel campaign with Thala, Thalapathy and more

Mar 04, 2015

The song Prabhalamagave from Enakkul Oruvan opening this Friday, was well received by music lovers when the song got released. The song talks about the illustrious run the hero enjoys, both from the media and public.

The stunning visuals from the song and Siddharth's jaw-dropping looks are melting hearts already. Known for interesting promotional ideas, C.V.Kumar's Thirukumaran entertainment did an augmented reality campaign for Mundasupatti and now for Enakkul Oruvan, they have come with a super, cost-effective poster idea.

Using the split-screen mechanism, the team has made Enakkul Oruvan posters with Superstar, Ulaganayagan, Thala, Ilayathalapathy and Simbu so far. The journey that a hero undergoes before becoming a celebrated hero is established in a matter of just two photos, side by side. What a thought and what an impact? More to come ?

Way to go Enakkul Oruvan!