Jigarthanda gives it back with a smile

It is Rajini's formula to get it all first and then give it back. Jigarthanda has done it in a similar style. It has been a vulnerable project ever since it was announced, and in response to all the hype and criticism, the team has found a way to put it altogether and make it even more trendy. A famous film can never lay off media's attention! 

 

All mediums have been updating Jigarthanda morsels, from it being a Korean rip to censorship differences with the producer denoting the delay in release. Promotional campaigns matter a lot for a film's success in today's scenario.

 

Jigarthanda has come up with this really innovative promotional poster. Using every other media house's post on Jigarthanda, the team itself has made a collage of all those and have made a satirical declaration with a smiley quoting, "Promotions started"?

 

This is indeed an interesting move to address some of the baseless frenzy for the movie. Think different. Reach different.